Our company was founded in a basement in Brookline, with the goal of helping
local business owners. After a conversation with his hairdresser about how
tough it was for businesses like hers to advertise and get discovered, our
founder set on a mission to figure out a better way. Those early ideas laid the
foundation for what is now a growing business, actively disrupting traditional
advertising and referral programs. To date, there's nothing else quite like Nift.
Our first Nift network was established in Brookline, Massachusetts. That same hairdresser became our first member. She helped to spread the word, and soon we had about a dozen businesses buying and selling gifts. Each time they bought a gift for one of their existing customers, they'd meet a customer from another neighborhood business in return. It was wild!
The hair salon introduced customers to the puzzle shop and the clothing boutique down the street. The children's clothing store introduced customers to a local photographer and the neighborhood liquor store. Everyone gave their customers gifts, and that made customers happy. And everyone met new customers, which made the business owners happy, too. That's when we knew we were on to something.