Based in Waltham, Massachusetts, B-Lush Spa recently celebrated its one-year anniversary. Founder Arlene Maserejian won the Back Bay Best Makeup Artist award in 2008, and B-Lush placed second for Best Facials on Boston CityVoter 2017. The day spa offers makeup services, facials, massages, laser hair removal, eyelash extensions, and other treatments. Although she has worked in spas since 2004, B-Lush is the first time Maserejian has run her own business.
Maserejian and her technicians service about 400 clients per month. While some frequent the spa once a month or more, others pop in less frequently. In its first year, B-Lush has been a success, but Maserejian is still looking to reach new potential clients. Her business relies heavily on repeat customers, so reaching locals is essential.
Nift is a curated, invitation-only network of local businesses, including retail shops, wellness centers, exercise studios, restaurants and more. Each business creates an offer and specifies the maximum number of times this gift can be redeemed in a month. These businesses then thank their customers with Nift cards.
Nift is a curated, invitation-only network of local businesses, including retail shops, wellness centers, exercise studios, restaurants and more. Each member business creates an offer and specifies the maximum number of times this gift can be redeemed in a month. These businesses then thank their customers with Nift cards.
Once a client or customer receives a Nift, the recipient enters the unique gift code online, specifies their preferences and has a chance to redeem one of two offers. Someone might receive a Nift from their favorite restaurant or gym, for example. When this person redeems the card, if they also express an interest in beauty and wellness, he or she could be offered a service from B-Lush.
The gifts vary from one business to the next. A wine shop might offer a bottle of wine, while a gym may give new patrons the chance to try out a week of classes. Maserejian tested different offers, including renewal facials, eyebrow design services and a laser hair removal treatment worth $150.
B-Lush demonstrates how Nift can impact your business in multiple ways.
Join Nift to Attract Local Customers
One of the first big differences Maserejian noticed with Nift is that she was reaching customers that her other marketing efforts had missed. "They were all new," she says. "They were saying coming in and saying, I never knew you were here! When did you open? And they're all from neighboring towns like Weston, Newton, Lexington – theyre all local."
Join Nift to Discover Regular Clients
Nift customers are not just bargain hunters. Nift attracts quality business – individuals who match a store's target demographics and are actively seeking new stores, restaurants, gyms and spas to patronize. "It's not like people come and just move on to the next discount," says Maserejian. "They actually become loyal customers."
Join Nift to Drive Repeat Business
Nift provides data on the effectiveness of its programs, but Maserejian sees the impact herself. "A lot of clients are returning," she says, "and they now come in for other services as well."
"Wonderful! Had a laser treatment and signed up for facials with my daughter the following week. Great service." – Valerie R.
Join Nift to Increase Word of Mouth
The typical Nift customer is technologically savvy and likely to promote a favorable business either online or to friends.
"Nicole is very professional, detail oriented, patient and accommodating. Highly recommend her!" - Cherlyn W.
Nift integrates seamlessly with multiple POS (point of sale) systems, including the popular Mindbody software, which simplifies Maserejian's marketing. When she distributes Nifts to her clients through Mindbody's email programs, her customers often come back and thank her. But the promotion also strengthens her ties with other, non-competitive businesses in the area. "I have the Nift sticker on the door now," she says. "It's like a community."
Makeup and Wellness
28 Crescent St. Suite 3, Waltham, MA, 02453
Are you a small business owner? Want to thank your best customers, get discovered by even more customers, and support local businesses? Give Nift a try.