"It's really simple for the customer...
and it's simple for me, too."
Join Nift to Streamline Marketing
Nift is designed to be simple to use. That applies both to business owners, who are too busy to waste time learning to master a new technology, and their customers. "It's really simple for the customer," notes Collins. "It streamlines the process really nicely so people don't have to put a lot of forethought into it. And it's simple for me, too."
The transparency of the service is a plus for Cohen. "I like seeing the data, how you can see the general areas people are coming from on the map," she says. "It's nice being able to see how many people have seen the offer, how many have said I want it."