Bright Cellars is a Milwaukee based wine subscription service that sends personalized wine matches direct to your doorstep. Founded by two MIT grads in 2014, Bright Cellars uses an advanced learning algorithm to define individual taste profiles to create a customized journey through the wine world.

Here's what people say after redeeming their Nift gift.

Awesome variety!!!

awesome website

I love their wine selection

User friendly website, excellent responsive customer service, good selection, was happy with website recommended purchases, well packaged.

I loved the selection of wines I got and it really did seem tailored to my taste.

The package came in swiftly and promptly.