NIFT CASE STUDY
How Gasbuddy Drives Engagement and Retention
of customers enjoyed their Nift gift
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of customers liked GasBuddy the same or more
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YoY revenue growth achieved
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Challenge
GasBuddy, a cheaper gasoline finder app and website, sought ways to delight their customers, improve engagement, and boost month-over-month retention to drive revenue. It needed to get its 100M+ users pumped to:
- Drive more real-time gas price reporting to deliver on its core value proposition
- Increase the frequency of app sessions, fueling their ads business
- Keep people engaged and paying with their GasBuddy card
The company turned to Nift to create incremental value for its customers, adding to its value propositions.
Solution
To energize in-app traffic and boost engagement, retention, and revenue, GasBuddy partnered with Nift. It chose to ride Nift’s patented algorithms to give customers high-value gifts, geared to their preferences, to thank them for using GasBuddy.
In 2023, the company drew people back into the app by thanking them with Nift gift cards, sent via email. Those have since become a big hit among GasBuddy’s customers: 87% enjoyed their gift, while 74% liked the company more after getting a gift, and 98% liked it more or the same amount. In 2024, the company celebrated a 217% year-over-year revenue growth — in part, thanks to the implementation of Nift’s SDK in Q3. Now, by giving thank-you gifts through its app, GasBuddy can reach even more customers. It boasted a 27% revenue upturn in Q4 alone.
Goodwill Partnership
The partnership is based on common goals and mutual benefit — no upfront costs or long-term contracts.
Transparent Results
Nift provided data-driven results, making sure GasBuddy could trust the effectiveness of the channel test.
Fully Managed Service
Nift’s white-glove service allowed for creative versioning, which rendered marketing efforts creative and dynamic.
We’ve been extremely impressed by the whole Nift team. It was really good working with us up front to understand what our business is and what drives it. Then, they came to the table with some ideas and collaborated with us. That partnership mentality is something Nift is great at. I highly recommend it.”
Bobby Spence
Vice President of Strategic Partnerships
Conclusion
Nift provided a tailored solution to GasBuddy’s unique challenges:
- By collaborating with Nift, GasBuddy was able to delight its customers with personalized thank-you gifts, which drove engagement and revenue at no incremental cost.
- GasBuddy’s success is testament to the power of native-looking Nift gifts to improve customer experience and brand sentiment the way ads or paid search simply can’t.
Key Results
AI-gifting sparked 217% year-over-year revenue growth
of customers enjoyed their Nift gift
0
%
of customers liked GasBuddy the same or more
0
%
YoY revenue growth achieved
0
%
