NIFT CASE STUDY
Scentbird triples net-new customer acquisition without increasing cost.
New customer growth
+
0
x
Increase in CAC
+
0
%
Subscription retention
+
0
%
Challenge
Scentbird, a leading provider of subscription fragrances, was looking to drive incremental growth in the H2-2023. They leveraged Nift’s high-attention platform that puts unique offers from Direct-To-Consumer (DTC) brands in front of targeted customers in a unique closed environment. Scentbird leveraged Nift’s innovative approach to increase new customer acquisition and drive sales.
Solution
Scentbird collaborated with Nift to unlock incremental customer growth in the highly competitive fragrance industry. By tapping into Nift’s proprietary and patented targeting capabilities, Scentbird identified net new customers within Nift’s 37M+ network and was able to retarget past non-purchasers. The result was an audience target that created scalable incremental growth for Scentbird, driving prospective customers to their site with a compelling offer.
Increased Customer Growth
276% increase in customer growth compared to H1-2023
Scaled Customer Acquisition
Scaled acquisition from 2k to over 34k while maintaining a consistent Customer Acquisition Cost (CPA), ensuring sustainable growth.
Improved subscription retention
Improved key subscription retention metric by 25% in H2-2023
We highly value Nift’s ability to deliver a consistent incremental customer within our CPA while maintaining our brand image – because every offer is a personalized gift.”
Ari
Scentbird
Conclusion
Scentbird increased Q3 budget by 3x to lean into efficient incremental results. The teams are pursuing additional opportunities to innovate with gift offerings to drive efficient incremental customer growth with Nift. The partnership with Nift has proven to be a valuable avenue for driving adoption and maintaining a sustainable CAC, as one of the strongest, reliable acquisition channels of Scentbird.
Key Results
Scentbird’s collaboration with Nift yielded remarkable results in the third quarter of 2023. By utilizing Nift’s platform to deliver personalized gifts and offers to prospective customers, Scentbird was able to realize:
New customer growth
+
0
x
Increase in CAC
+
0
%
Subscription retention
+
0
%
