NIFT CASE STUDY
Wine Insiders Taps Nift Network to Drive 151% Increase In Customer Acquisition
Increase in acquisition within 6 months
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%
Of new customer acquisitions in past quarter
0
%
Average conversion rate
0
%
Challenge
Full Glass Wine Company, a DTC wine pioneer and owner of Winc and Wine Insiders brands, was faced with new challenges associated with the post-COVID business environment and stringent state-by-state alcohol rules; new and reliable customer acquisition channels were needed. The company turned to Nift, to help them efficiently deliver incremental new customers to Wine Insiders within the guidelines of the marketing regulations for the category.
Solution
To efficiently deliver net new customers, the company chose to partner with Nift to generate consistent acquisition at a reliable cost with the support of Nift’s fully managed campaigns. Tapping into Nift’s patented algorithms, Wine Insiders was able to reach the network’s 40M+ customers at key lifecycle moments and match offers with consumers that have the highest potential for a match. Since working with Nift post-trial, the company has seen a 151% increase in net new customer acquisition within a single quarter, and the platform now accounts for 25% of Wine Insiders’ customer acquisition mix.
Nift offered several key advantages that made it an ideal solution for Wine Insiders:
CPA-focused partnership
Nift worked with Wine Insiders on the acquisition KPIs the business was already comfortable with.
Transparent Results
Nift provided transparent, data-driven results, ensuring that Wine Insiders could trust the effectiveness of their channel test.
Fully Managed Service
Nift’s fully managed service allowed for creative versioning, ensuring that marketing efforts were both effective and dynamic.
DTC Podcast (24:11): Today we are joined by Louis Amoroso, CEO of Full Glass Wine, owner of Winc and Wine Insiders, along with Pat Balles, head of e-commerce for Nift, the platform designed to help DTC brands reach their acquisition goals by putting offers in the hands of net new customers.
“We take that unique offer and get it delivered to them in a high-attention way. (We ) have a patented algorithm that basically matches that offer with a consumer. Year to date our average conversion rate for all our DTC brands is over 10%. So we’re delivering first-time customers for brands like Lewis at their CPA or lower.” says Pat. This episode is an eye-opening exploration of the world of new customer acquisition with Nift and Full Glass Wine.
Nift helps orchestrate offers with what works best for their customers, and it’s become one of the most important tools we’ve used with an average conversion rate of over 10%.
Louis Amoroso
CEO, Full Glass Wine Co, Wine Insiders' Parent Company
Conclusion
The partnership exemplifies the power of gifts to drive net new customers at scale, at a lower customer acquisition cost and higher lifetime value than paid search, traditional ads, and social media.
Wine Insiders’ collaboration with Nift exemplifies how its “give thanks” marketing channel delivers a tailored solution to the unique challenges faced by businesses in complex industries.
Key Results
AI-Gifting Network Accounts For 25% of Customer Acquisition Within 3 Months
Increase in acquisition within 6 months
0
%
Of new customer acquisitions in past quarter
0
%
Average conversion rate
0
%
