Elery Pfeffer is the CEO & Founder of Nift Networks, a rapidly growing marketplace reshaping how people discover and engage with brands. Consumers receive gifts to discover and try brands, AI-matched to each of them individually. These gifts are given by premium consumer apps like Tripadvisor, Afterpay, and Tinder, expressing gratitude to their customers during key life-cycle moments. Thousands of brands, like HelloFresh, Liquid I.V., and Thrive Causemetics have partnered with Nift to get exclusive access to millions of unique, super-engaged customers to hit acquisition goals reliably.

Under Elery’s leadership, Nift has more than doubled yearly, is used by millions of consumers, and generates millions of dollars in yearly profits. Elery oversees strategic and operational aspects of the company, fostering a culture of innovation and accountability. He is deeply committed to empowering his team, believing that giving people the autonomy to make decisions within a value-driven framework leads to greater innovation and effectiveness. This philosophy has enabled Nift to maintain superb customer focus, delivering consistent results, while continually adapting to a rapidly changing environment.

Before Nift, Elery co-founded Pursway, a SaaS marketing solution that served Fortune 500 companies, including top retailers, banks, and telcos worldwide. Elery holds a degree from Tel-Aviv University and previously a research fellowship at Harvard.

Connect with Elery on LinkedIn and explore Nift’s impact at www.GoNift.com.