The Impact Index
How commerce media innovation drives customer experience and revenue performance
American consumers are at a breaking point. Nearly 8 in 10 are bracing for economic uncertainty while drowning in promotional noise, with 63% feeling overwhelmed by shopping-related advertising. Yet this crisis presents an unprecedented opportunity for commerce media platforms willing to fundamentally rethink customer engagement.
The Nift Impact Index Report reveals the critical disconnect between what consumers want and what brands deliver—and provides a roadmap for commerce leaders to build sustainable competitive advantage through authentic reciprocity.
The Impact Index
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What you'll discover
Based on comprehensive research with The Harris Poll surveying 2,001 U.S. adults, this report equips commerce media executives with data-driven strategies to:
Reverse the trust erosion crisis and strengthen customer relationships
Implement reciprocity-based programs that drive measurable ROI
Create sustainable competitive moats through emotional loyalty
Build premium brand partnerships that enhance customer experience
Navigate holiday commerce with appreciation-driven differentiation
“The companies that will dominate the next era of commerce understand that customer appreciation isn't altruism, it's the highest-ROI strategy available. When you give customers genuine value without strings attached, they respond with loyalty, advocacy, and increased spending that far exceeds the initial investment.”
— Saket Mehta, CRO, Nift
Methodology
This report is based on a comprehensive survey conducted by The Harris Poll on behalf of Nift from August 4-12, 2025. The study included 2,001 U.S. adults aged 18 and older, with data weighted to reflect actual population proportions. Sampling precision is accurate to within ±2.9 percentage points using a 95% confidence level.
About Nift
Nift is a technology company enabling consumer platforms and publishers to increase revenue, brand sentiment and loyalty by offering high-value thank-you gifts to their customers at any moment in the digital journey. Cash App, Afterpay, Gopuff, iHeartMedia, Klarna, Match, and ParkMobile are among the hundreds of leading companies partnering with Nift to surprise and delight their customers with exclusive gifts that let them discover and try new products and services from thousands of leading brands, retailers, and subscription companies. Each month, Nift delivers more than 50 million thank-yous for its partners in the US, the UK, and Canada. In 2024, Nift ranked #109 on the Deloitte Technology Fast 500 list of the 500 fastest-growing technology companies in North America, based on its revenue growth of 1,111% over the previous three years. To learn more, visit GoNift.com.
For partnership inquiries: partnerships@GoNift.com
