July 14, 2026

From ad fatigue to agentic commerce: what’s changing, and what comes next

One question will be top of mind for marketers heading into the new year: How do we strengthen customer relationships in the age of AI? With margins tight and consumers fatigued by traditional ads, brands are looking to tap commerce media opportunities to drive loyalty and long-term value. As we move into the era of agentic commerce, where AI not only recommends products but actively participates in discovery and decision-making, that question becomes even more important.

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