NIFT CASE STUDY
Fabletics Scales 10x Order Growth Without Increasing CPA
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orders pilot to scale
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downstream conversion
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category selection signaling high intent
Challenge
With millions of VIP members and a global e-commerce footprint, Fabletics was looking to efficiently scale new customer acquisition while maintaining CPA efficiency.
The team wanted to reach high-intent consumers in moments that felt aligned with the customer experience and reflective of the brand.
Solution
Fabletics partnered with Nift to reach consumers during opt-in “thank-you” moments across Nift’s partner network, including fintech, loyalty, and subscription experiences.
Consumers actively selected Fabletics within a curated retail category before receiving an offer, ensuring engagement began with declared interest and relevance.
By aligning discovery with moments of appreciation and reciprocity, Fabletics was able to introduce the brand to net-new customers in a way that felt natural to the consumer journey while scaling efficiently.
Goodwill Partnership
The partnership is based on common goals and mutual benefit — no upfront costs or long-term contracts.
Transparent Results
Nift provided data-driven results, making sure Fabletics could trust the effectiveness of the channel test.
Fully Managed Service
Nift’s white-glove service allowed for creative versioning, which rendered marketing efforts creative and dynamic.
We were extremely pleased with the metrics we were seeing on our internal attribution models. It was super easy for us to refine, scale, optimize with Nift.”
Justin Kassen
Vice President of Paid Media
Conclusion
By combining declared consumer interest with high-intent discovery moments, Fabletics successfully scaled new customer acquisition while maintaining CPA efficiency and reinforcing a customer-first brand experience.
Key Results
By showing a Fabletics’ gift at premium, opt-in, “thank-you” moments, with brand selection pre-offer, optimized A/B testing, and use of adaptive CVR bidding, Fabletics was able to 10x order growth without increasing CPA.
0
x
orders pilot to scale
0
%
downstream conversion
0
%
category selection signaling high intent
