NIFT CASE STUDY
Klarna’s Birthday Campaign Surpassed Revenue Forecast by 150% While Elevating the Customer Experience
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0
%
activation rates
0
%
said they liked Klarna more or the same after receiving a gift
0
%
of forecasted revenue was delivered by the campaign
Challenge
As a global digital bank and flexible payments provider, Klarna continuously looks for ways to deepen customer relationships that enhance customer experience.
The opportunity was to transform everyday CRM and in-app touchpoints into moments of genuine customer value and delight–without adding promotional to the noise of traditional promotions.
Solution
Klarna partnered with Nift to introduce personalized, opt-in gift discovery across multiple touchpoints. Rather than inserting traditional ads, Klarna reimagined these moments as curated discovery experiences powered by Nift’s AI matching engine, which matches each shopper with a curated set of relevant thank-you gifts using behavioral and demographic signals.
The Birthday email became a standout example. Instead of a standard celebratory message, Klarna turned the moment into a personalized gift experience that customers were happy to engage with.
This approach allowed Klarna to distribute increased value across trusted moments in the journey, maintaining a premium customer experience while driving performance.
Klarna acknowledged the customer in a way that felt valuable and thoughtful, and because the experience was opt-in and relevant, it also performed.
Saket Mehta
Nift CRO
Conclusion
The initiative demonstrated that when lifecycle moments are thoughtfully activated, they can operate as scalable performance surfaces — reinforcing value for the customer and brand affinity, while materially exceeding revenue expectations.
Key Results
Within 3 months, Klarna delivered, Klarna delivered nearly 8 million birthday gifts & holiday gifts through Nift-powered lifecycle campaigns — reaching customers at massive scale without increasing ad density.
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0
%
activation rates
0
%
said they liked Klarna more or the same after receiving a gift
0
%
of forecasted revenue was delivered by the campaign
