We take our name from Alala, a Greek goddess. Her name signifies a battle cry; a call to arms. To us, Alala represents all that we aspire to be as modern women. We live our lives with the audacity to believe that we can do it all and have it all. We find time to balance work, play, love and life. From an early morning spin class to back-to-back meetings, and a late dinner with friends, we are redefining the meaning of living an active life. We design our pieces to be the ones you pick out of your closet first, regardless of where you're headed once you're out the door. Welcome to the fast lane.

Here's what people say after redeeming their Nift gift.

a lil to pricey

Super high quality workout clothing, it fits beautifully

A little over my budget even with the gift card !

Luxury

Really cute shirt

Nice quality but very expensive.