Bright Cellars is a Milwaukee based wine subscription service that sends personalized wine matches direct to your doorstep. Founded by two MIT grads in 2014, Bright Cellars uses an advanced learning algorithm to define individual taste profiles to create a customized journey through the wine world.

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265 Reviews
People love discovering this place.

Here's what people say after redeeming their Nift gift.

Certificate was easy to use. Shipment was quick and had cards describing each of the wines and suggested pairings.

Donna, January 15, 2021

I loved the price for Bright Cellers and the less shady business practices then ones like Naked Wines. I will be checking to see if there is a way to indefinitely pause my subscription, but not necessarily cancel (like Hello Fresh offers) because I may want to get another batch eventually.

Madeline, January 15, 2021


John, January 14, 2021

i enjoy good wine!

Judy, January 14, 2021

Great service but wish it wasn't an automatic enrollment to a monthly service.

Jessica, January 13, 2021


Reena, January 12, 2021


Jessica, January 12, 2021

Great selection

Jeff, January 11, 2021

It was easy to order, and it was easy for me to cancel the subscription. Their customer service was great!

Ken, January 11, 2021

Lots of options!

Kim, January 10, 2021

Lots of choices!

Mary, January 10, 2021

This made a wonderful Christmas gift to my fiancé!

Melissa, January 8, 2021

Great customer service.

Manuel, January 8, 2021

This was fun! I enjoy wine hut often stick to the same brand. This was a nice way to branch out

Haylea, January 8, 2021

Wonderful wine, excellent pairings, came with a wine key and detailed cards about each wine.

Katrina, January 8, 2021

Delicious wine and a good price, website and options could be better.

Leigh, January 7, 2021

Good customer service

Lexie, January 7, 2021

The wine from Bright Cellars is so good! Every wine I’ve tasted thus far, has been excellent! This was a great Nift gift that turned me into a consumer!

Michele, January 6, 2021


Karthik, January 6, 2021


Michelle, January 5, 2021

Bright cellars has an amazing selection of wine, with all the flavors you could think of. They even tailer to your specific needs based off of taste and smell!

Jordan, January 5, 2021

delicious dry wine

Benjamin, January 5, 2021

Great service. Good wines and ability to pair it with cheese is very cool

Nick, January 4, 2021

Good selection

Macy, January 4, 2021

Enjoyed the wine quality.

Kyle, January 4, 2021

The new wines I was paired with were pretty darn good! It did not help that I got COVID after the package arrived and was unable to enjoy 2 bottles since I could not taste or smell. :( The two I tried before I got sick were neat thought - lovely bottle art too! Great packaging and the overall experience was fun, (minus the COVID, naturally!) I cannot wait to get better so I can properly enjoy the last bottle. Glad I found Bright Cellars due to Nift! THANKS!

Kara, January 3, 2021

Worth it.

Mandy, January 2, 2021

It was a great experience. I enjoyed it. I rate Bright Cellars 5 to my friends.

Ebahi, January 2, 2021

Nice selections

Bridget, January 1, 2021


Jonquis, January 1, 2021

Good wine selection

Corey, December 30, 2020

Great selection wine

Kelsey, December 30, 2020

love the individuality and customization.

Jordan, December 30, 2020


William, December 29, 2020

Awesome company and great tasting wines! Will buy again.

Amanda, December 29, 2020

good service

Curtis, December 27, 2020


Noam, December 26, 2020

Delicious and unique selections! Leaves me excited for delivery day...

Megan, December 26, 2020

The wine was super delicious and fast shipping

Valerie, December 24, 2020

It’s great!

Alyssa, December 24, 2020

We received 5 bottles of wine and a bottle opener. The wines were based on my preferences and so far have been very good.

Gayle, December 23, 2020

solid wine selections, decent subscription flexibility

Cat, December 23, 2020

Great customer service.

Ariana, December 21, 2020

didn't use

Lisa, December 21, 2020

Great customer service and delicious wine!

Dulcinea, December 19, 2020


Keith, December 19, 2020

Great wine and easy delivery process

Sydney, December 19, 2020

Good selection of wines

Nubia, December 17, 2020

Nift was great it completely exceeded my expectations!!😉👍

Travis, December 17, 2020

i love their selection

Jessica, December 16, 2020

Quality of the wines were better than I anticipated

Arthur, December 15, 2020

Wonderful wine and even better customer service

Miranda, December 15, 2020


Matthew, December 15, 2020

The customer service was really helpful and quick to respond. Lovely selection of wines chosen for me.

Caitlyn, December 14, 2020

I liked the wines

Jenna, December 13, 2020


MATTHEW, December 13, 2020

Good wine

Jennifer, December 13, 2020

Great wine. Fast delivery

DEVIN, December 13, 2020

Wonderful customer service and great wines!

Sarah, December 9, 2020

This place has everything gadget related and wonderful wine tasting. no pressure to purchase. great conversation with the wine pourer

Christine, December 9, 2020

Easy but expensive

Sahil, December 9, 2020

Great food

Desiree, December 7, 2020

Easy way to try new and diverse wines. Website is easy to navigate and packaging is secure.

Stephanie, December 6, 2020

Nice drinks

Nezy, December 6, 2020

great customer service

Nick, December 6, 2020

I loved my first box! I honestly didn’t know what to expect with my first shipment, but I was blown away with the amount of information provided about each wine, including best pairings and flavor profiles. The packaging was very sophisticated as well, and made the whole experience more special. I’m already looking forward to my next box!

Julia, December 5, 2020

Great! Very tasty and fun

Torey, December 5, 2020

Quick shipment, beautiful packaging!

Nadiya, December 5, 2020

I didnt get to try them but the product looks good

Aimee, December 5, 2020

very smooth

Kristin, December 4, 2020

I was very pleased with how well the bottles were packaged. Honestly, I haven’t had a chance to try them but I am looking forward to it.

Marion, December 4, 2020


Meryl, December 3, 2020

great idea and good selection.

Kayla, December 3, 2020

Great customer service

Tiana, December 3, 2020

Haven't tried it yet but look forward to soon. Nice presentation!

Lynn, December 3, 2020

The wine was delicious and was shipped quickly.

Laura, December 3, 2020

Bright Cellars was great setting up my account. They asked great questions about me and my pallet to pair me with the wines I would enjoy the most!

Lance, December 3, 2020

Wine delivery during a pandemic what’s not to love

Nicole, December 3, 2020

Great wine at a great price

Ursula, December 2, 2020

Great customer service department. No comments on the products yet, as I have not yet tried them.

Alex, December 2, 2020

Love the deal!

Robin, November 30, 2020

was very over priced and did not deliver to ri

Rosemary, November 30, 2020

They were nice and communicated well

Adrienne, November 30, 2020

Each wine was delicious and I liked the little notes that came with each bottle describing the taste and when to drink it.

Michael, November 27, 2020

Delicious and unusual wines. Definitely worth a go!

Bianca, November 27, 2020


Lauren, November 25, 2020

I love Nift!

Joshua, November 25, 2020

Love the idea! Excited for more

Katrina, November 25, 2020

great wine choices!

Becky, November 24, 2020

Great selection and fast shipping!

Lucy, November 24, 2020


P, November 24, 2020

I didn't use the gift because delivery would have been too complicated, but the website was very easy to navigate, and customer service was very quick, helpful, and friendly to answer my questions.

Caitlyn, November 24, 2020

In COVID times, gifts that don't require me to leave the house and interact with people are particularly helpful!

Vladimir, November 24, 2020

Initial wines were not accurate Accor to my quiz results. Concierge saved the day!

Priscilla, November 23, 2020

Good selection

Debbie, November 23, 2020

The sign-up and delivery process was very smooth- and the wines were delicious!

MaryAlice, November 22, 2020

What a great deal! I love the wines I got and will definitely continue the subscription.

Cailin, November 22, 2020

I wish there were Nifts for local places

Andy, November 22, 2020

Nifty is a great app to get rewards but also to send out gifts for people they’re less than common fair more earth conscious and health-conscious and even a little bit of fun

Anthony, November 22, 2020


Gene, November 21, 2020

Good concept

Joanne, November 21, 2020

This is an excellent service to try new wines as I expand my wine collection.

Kristina, November 20, 2020

Seemed good but Im underage until the end of the month so couldnt use it.

Len, November 20, 2020

Wines were good and shipping was convenient

Meaghan, November 19, 2020


Marisabel, November 17, 2020

The value for the price was well worth it, we found some new wines we liked (and a few we didn't). My only complaint is that you're offered the opportunity to substitute a wine only once- then you're stuck with the substitution even if you don't like it.

Alexie, November 16, 2020

I love their wine selection

Kayla, November 15, 2020

Thank you for your generosity! I loved it!!! Such a great gift!

Nadya, November 13, 2020

Wine good, don’t recommend cheese pairing cane a week later and warm

Amy, November 12, 2020

Great deal!

Trevor, November 12, 2020

great atmosphere

Thomas, November 12, 2020

The customer service is FANTASTIC!

Sara, November 12, 2020

User friendly website, excellent responsive customer service, good selection, was happy with website recommended purchases, well packaged.

Meg, November 11, 2020

Rich in flavor! OMG!

Pamela, November 11, 2020

The company was very responsive-since I was already receiving shipments from Bright Cellars, they applied to gift to my account, so my next shipment was cheaper

KRISTEN, November 11, 2020

Great wine matches and a great deal!

Alyssa, November 10, 2020

Seems very cool and easy.

Marnie, November 10, 2020

Glad I came across it

Jacob, November 9, 2020

They delivered what they promised. I was give a test and based on results I was matched and received 4 bottles of wine. Very good wine perfect for me!

Maria, November 7, 2020

Awesome! Thanks for adding "Wine" as an optional Nift Gift - Perfect!

Brenda, November 6, 2020

Great wine!

Jess, November 6, 2020

Interesting to try once as a seasonal gift, but we don't drink enough wine to maintain a subscription.

Kathryn, November 6, 2020

Lovely selection of wines!

Maeve, November 6, 2020

Love the personalization!

Stephanie, November 4, 2020

Good wine shipped quickly! I enjoyed the level of service

Derrick, November 3, 2020

The wine was very good

Caitlin, November 3, 2020

lots of options to choose from and convenient delivery x

Ashley, November 3, 2020

Let me try a variety of different wines that were catered just to me!

Jorja, November 2, 2020

Getting to try new ones I would not have otherwise. Thank you!

Kelly, November 2, 2020

I enjoyed them very much, thank you

Leslie, November 2, 2020

I loved the selection of wines I got and it really did seem tailored to my taste.

Brittany, November 1, 2020

The survey gave me some really cool matches and descriptions, I’m excited to try the wines!

Rachel, November 1, 2020

Great selection, nice packaging, I really enjoyed the choices I got!

Camille, November 1, 2020

The package came in swiftly and promptly.

Olamide, October 31, 2020

They sell wine and pick it for you

Brianne, October 31, 2020

Good wine selection!

Taylor, October 30, 2020

Awesome variety

Gem, October 30, 2020

Such a cool idea!

Amanda, October 29, 2020

This was a nice gesture from my employer. Thankful to have received this gift.

Magdalene, October 29, 2020

What a fun way to pick out wines! After answering a few questions, Bright Cellar recommends the wines they think you’ll enjoy. They give you the option to switch them out before you check out. The delivery was really quick as well!

Laura, October 29, 2020

Fun selection and easy to use site! Still have yet to get the bottles but I like it enough I’ve referred 3 people!

Athena, October 28, 2020

Great wine pairings based on flavors liked through questionnaire in the beginning. Really love the choices picked for me.

Rosemary, October 26, 2020

I’ve tried other wine subscriptions before and this one is far superior. I love the packaging, the customer service, and the best part is how educational this subscription is. I receive more than wine. It’s a whole experience.

Allison, October 26, 2020

Our first shipment arrived quickly. The packaging is terrific as well as the information about each of the wines selected for us. Have not tasted yet, but look forward to it.

Ellen, October 26, 2020

Great selection of wines from all over the place really has allowed me to extend my pallet

R, October 26, 2020

Fun new wine delivery that we were happy to find through nift!

Melissa, October 26, 2020

The wine is of great quality. They ask for a profile to try and determine what you would enjoy and send wine based on your preferences. I have only opened 1 so far, but it was delicious.

Mz., October 26, 2020


Jenna, October 25, 2020

Lovely wines and cute packaging

Alfe, October 25, 2020

I will continue to use this wine delivery service I am so impressed and would never even known about it until I was offered the gift card!! Thank you so much

Alyssa, October 24, 2020

The selection is excellent

Daniel, October 23, 2020

Love the variety!

Em, October 23, 2020

Good wine, still a bit expensive.

Jake, October 22, 2020

Super easy to choose wine and they’re really flexible with my next shipment

Jeff, October 21, 2020

It’s just a lot of wine to commit to each month, but the wine is interesting and n what you normally find in the store.

Emily, October 20, 2020

I enjoyed getting local wines picked out and delivered. It felt like a fun gift I was getting.

Lisa, October 20, 2020

I really enjoyed my box!

Erica, October 20, 2020

They sent some tasty wines and love their taste cards

Brit, October 19, 2020

Good wines and with the discount, it's worth it. Without the discount, it's a little pricey compared to some other wine delivery services. The wines are probably better quality than other services, but my taste is not discerning enough to notice.

Naveed, October 19, 2020

the wines were fun to try..i have a better tastebud for it now as well..i like trying new things

Jamtay, October 19, 2020

This wine service is great. We don't drink enough wine to merit a monthly subscription, but I'll keep them in mind for gifts.

Vanessa, October 19, 2020

I would prefer to support local businesses over subscription companies

Martha, October 19, 2020

It was a great Nift Gift. I didn't realize that using it would automatically enroll me in a wine delivery club that is more expensive than what I can afford. I was able to cancel it. Bright Cellars seems expensive. $96.00 for four bottles of wine and no way online to know what you are getting or make other choices.

Rebecca, October 19, 2020

Love the wine! But cant afford the membership after the offer.

Sabrina, October 17, 2020

I like the discount on the first box but I'm not interested in continuing the subscription.

Liza, October 17, 2020

I'd like to say something great about any business, but this one was a misfire and it's my fault. I literally can't take another food or drink by mail thing! I just am not interested.

Rob, October 16, 2020

Thank you for the fantastic deal

Melinda, October 15, 2020

Great opportunity to try a wine subscription, which I've always wanted to do!

Elyssa, October 13, 2020

good wine

Lynn, October 13, 2020

50% off of your first box of 4 wines is pretty good. You take a test about your tastes and they select wines they think you’ll like based on that, with options to switch bottles out. I’m not sure I will continue using it after this month, but it was fun to try!

Laurel, October 13, 2020

Good value for a low price to begin a subscription that I can cancel at any time.

Ashley, October 13, 2020

Going well!

Rachel, October 12, 2020

I would definitely recommend bright cellars!

Kim, October 11, 2020

Found Bright Cellars helpful in my effort to explore different wines and get a taste for the type of wine I like.

Vicki, October 11, 2020

I like the packaging, I will be using my wine for a very small sip and paint night

Sasha, October 11, 2020

Good selection

Liz, October 10, 2020

I look forward to trying everything thank you!

Rayna, October 10, 2020

I would never have tried Bright Cellars at full price. I have, however, enjoyed the first shipment after using the Nift gift. Many thanks ... I have no idea how I came to receive a Nift gift!

Diana, October 10, 2020

super customer service

Brett, October 9, 2020

They were very responsive and shipping was fast!

Sully, October 8, 2020

Loved the perfectly matched wines to my pallette! And the wine info cards!

Morgan, October 8, 2020

Bright Cellars is a great company! There was a great variety of wines and they shipped on time.

Bevin, October 8, 2020

They provide a wide range of wine and a great selection. You’d can also fill out a quiz to get the best wine for you

Gian, October 7, 2020

Love it! Great way to try new things and get a discount doing so. I’ve already found new companies I love and I didn’t know about before.

Emily, October 7, 2020

A great gift for my parents! They already loved their first bottle.

Tay, October 7, 2020

Wine was delicious! Quick shipping too.

Callie, October 7, 2020

Great prices

Dannah, October 7, 2020

Wine wine wine yay

Tatum, October 6, 2020

Couldn't use the gift card along with the discount for first time buyers on the website, so it ended up costing the same

Madhurima, October 6, 2020

Wonderful in every way!

Linda, October 5, 2020

it was okay

Abbie, October 5, 2020

inventive way of enjoying wine, even if they weren't 100% spot on with each one they picked for me

Desiree, October 5, 2020

Amazing wines

Ana, October 5, 2020

I loved the personalized touch. The quiz was super easy and it actually seemed to match my wine tastes fairly well. I don't know if I'm at a point financially where I can get the subscription each month but it is definitely a service I enjoy.

Sarah, October 5, 2020

Easy to work with liked wine

Rachael, October 5, 2020


Andrea, October 5, 2020

Everything well

Edgard, October 4, 2020

It was a great value for my giftcard! It's so great I'm considering keeping the monthly subscription!

Elise, October 4, 2020


Jonathan, October 4, 2020


Kathy, October 3, 2020

Fun but seems too expensive to continue much longer

Kimberly, October 3, 2020

Great wine and delivery- annoying cancellation process

Courtney, October 1, 2020

Amazing That They hit the right wines everytime so good ! 👍

D.Gutches, October 1, 2020

For the most part, I got what I thought I’d get. Some wine was good, some wasn’t to my taste, but the company is very communicative with customers and shipped everything well (strong packing to protect the bottles). Incentives for reviewing wines are also good!

Tara, September 30, 2020

I’ve only had 1 bottle. It was very good. This is a good way to try a variety of wines.

Kathy, September 30, 2020

Loved it! Quick and easy.

Remony, September 29, 2020

This was a really great value! I haven't tried any of the wines yet, but each came with it's own profile card and it was packaged in an attractive way as well. I didn't apply my coupon code/ didn't use the correct link initially and accidentally bought the items at full price, but customer service was quick to respond and refund me the difference.

Audrey, September 29, 2020

I am about to get my first shipment - this seems like a really good service!

Julia, September 29, 2020

Nice packaging, good customer service.

Roberta, September 28, 2020


Kasslyn, September 26, 2020

Very efficient

Pooja, September 26, 2020

Love this service. Might continue it but it is a little expensive for me when paying full price

Kim, September 26, 2020

Quick delivery and good wine!

Soleil, September 25, 2020

Great price

Fafy Kosoom, September 25, 2020

I liked the wines, and the gift card made it reasonably priced!

Lauren, September 24, 2020

Easy to use interface - no complications!

Kelli, September 24, 2020

They even sent out an email to give more discount, too bad now I am not drinking wine otherwise it is a good deal to buy wines for sure!

Peko, September 24, 2020

the wine was great and most fitted my pallet after the test I took

Angelica, September 24, 2020

great people

Lee, September 24, 2020

Loved it!

Brian, September 23, 2020

Loved the bottles I received and never would have tried it otherwise!

Sarah, September 23, 2020

I have really enjoyed all the wine Bright Cellars sent, and this was an incredibly good deal!

Eva, September 23, 2020

We loved every bottle of wine. And loved the connivence

Casey, September 22, 2020


Sharayah, September 22, 2020

very helpful! wine was delicious ^_^

Angelique, September 22, 2020

It was simple and they gave a good variety of wine.

H, September 21, 2020

Good wine suggestions

Asusena, September 20, 2020

Loved the wine, very convenient!

Natalie, September 20, 2020

Was ok. Still had to pay quiet a bit.

Dara, September 19, 2020

It was great

David, September 19, 2020

I loved that it was an online option - those have been great during the pandemic. The wine quiz was fun and the wines it selected were really good!

Kyla, September 19, 2020

had a variety of wine choices and I liked the variety the quiz gave

Erika, September 19, 2020

Unoaked Chardonnay was delicious

Nikita, September 18, 2020

Staff is pretty helpful and accessible.

Samuel, September 18, 2020

Easy to use, good customer service

Angela, September 18, 2020

I just placed my order and it was a fun, easy process. Haven't received the wine yet, so can't rate it.

Melanie, September 18, 2020

Nice way to try new wine.

Kimberly, September 18, 2020

The choice of wine collection is great! Looking forward to more such services

Anshuman, September 18, 2020

Great wine and I loved how they sent a card to educate you on how to properly drink the wines and more about them.

Eileen, September 17, 2020

Fun selections!

Rachel, September 16, 2020

I loved the wine selection I received! I recommended to everyone I know.

Maddy, September 16, 2020

Good value

Esther, September 16, 2020


Kristin, September 16, 2020

Loved the wine selection

Kristen, September 16, 2020

Great customer service and unique and accurate algorithm for wine selection.

Michael, September 14, 2020

This was an excellent opportunity!!!

Joshua, September 14, 2020


Gabrielle, September 14, 2020

Communication and the process of selecting wine was fun.

Kunal, September 14, 2020

Loved it

Karen, September 13, 2020

easily shipped, bit expensive though

James, September 13, 2020

Shipping was fast but I didnt receive my corkscrew

Thomas, September 13, 2020

Excellent customer service. Issue with discount was fixed right away.

Kathy, September 12, 2020

Great Service

Joseph, September 12, 2020

Great wine choices

Michaela, September 12, 2020

This was a great way to get introduced to the Bright Cellars service - only problem is now I think I will be hooked!

Rachel, September 12, 2020

I would highly recommend Bright Cellars. They are very willing to work with you and offer a great selection

Rodney, September 12, 2020

really great thanks

Fay, September 12, 2020

It sells great wines

Lisa, September 11, 2020

Great value for 4 bottles of wine & great wine choices

Carter, September 10, 2020

great wines

Jen, September 10, 2020

Absolutely amazing!! Will use them again, but I have told so many family and friends about the great experience I had!!

Danielle, September 10, 2020

Bright Cellars sent us some great wines that we had never tried before!

Chris, September 8, 2020

It’s a great way to discover new wines!

Gabriel, September 7, 2020

I loved this! I was considering other wine subscriptions but this did it for me.

Sophia, September 7, 2020

Loving the personalized recommendations.

Jennifer, September 6, 2020
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