Bright Cellars is a Milwaukee based wine subscription service that sends personalized wine matches direct to your doorstep. Founded by two MIT grads in 2014, Bright Cellars uses an advanced learning algorithm to define individual taste profiles to create a customized journey through the wine world.

Here's what people say after redeeming their Nift gift.

they are superb and so kind!

Excellent customer service

I looked for way

I don’t like wine but my sister in law did. So I gave it to her, and she likes it.

The quiz regarding my taste in wine was quick and easy. And it did a great job picking out a nice selection. I enjoyed every wine and appreciated the information card that came with each wine and included the flavors, notes, and how to pair it.

Good wine