Bright Cellars is a Milwaukee based wine subscription service that sends personalized wine matches direct to your doorstep. Founded by two MIT grads in 2014, Bright Cellars uses an advanced learning algorithm to define individual taste profiles to create a customized journey through the wine world.
1418 Thumbs up
Here's what people say after redeeming their Nift gift.
This wine so good and crisp!! It’s already time to buy another box 😩
Excellent, interesting wines that you won’t find most places.
excellent Dr great service
I like the variety and with the gift I am able to save so much. website is great.
very good and very nice
Still getting started with them, but so far so good.
Good customer service and great turn around. Wines so far yummy
They were very helpful in choosing my wines. They have a very large selection and knowledgeable staff that is able to help you make the right decisions on the wines that you choose.
Good variety of wines
Didn't get to try but they seem super nice and inviting
Just good all over actors script really like it
I did not want to buy a years subscription
Absolutely awesome- loved the new wines and cheeses! Really looking forward to this monthly!
It was good
Wide selection of wines
Bright Cellars offers delicious wines at affordable prices. The customer service is outstanding! Highly recommend!
Clean and we'll organized
I like the info graphic cards.
So far two (out of three tested) great matches with our taste
great wine selections
friendly customer service
Overall, my parents were pleased with the wine I bought them as a gift. The only trouble was the shipping. They said the delivery would occur on a specific date, and then it just kept getting delayed 1 day at a time for four days. No big deal ordinarily, but PA requires a signature for alcohol, so the necessity of having someone at home was inconvenient. I'm still considering maintaining the subscription, given the wine seems high quality (my parents haven't yet drank any so we'll see).
good selection but makes you pay extra besides what's on your gift card
The customer service was great and the wine cards were very descriptive!
I liked it
It was so awesome
good but full price is expensive
good prices for good wine!
Great selection of wine!
Love the wine
Awesome customer service. Unique selections.
Friendly customer service. They send too many emails if you dont checkout right away, but they do give you incentives to check out, so there’s that. I wish you could buy a bottle with samples because I really dont want to buy 5 bottles of wine to find out I only like one or two flavors.
actually i didnt buy anything
I really appreciated the discount, but I don't think their service would regularly be in my budget. I am happy I got to try the service with Nift's coupon, but I recommend waiting to order to get their even better offer of 5 bottles for the price of 4.
if I only drank wine.
it was ok just selection of wines was not for me
love the selection
Tasty wine, great price, quick delivery!
It was personalized
Didn’t redeem yet
I enjoy trying new things and brands and whatnot and wine of course
Wine delivered to my door is always a win
Excelente producto muy buena calidad y el sabor es único. Me encanto ☺️☺️☺️☺️ 5
Yummy choices and good prices
Great delivery of wonderful wine!!
Bright Cellars is a wonderful business. Their wine is superb.
Great prices. Different.
Loved it! Delicious wine
Great deal and good wine selection
The wine choices seem great! I’ve made it through two of the four and love them. The shipping was really annoying. And that’s more of a commentary on fedex but that’s how you’d have to receive this so... they claim you can use ups but I would expect some of the same issues. I live in a building without a buzzer and it requires an adult signature. They didn’t even try to deliver it. Even though I was home and watching. I watched the truck drive away instead of bringing the box up and even trying.
Quality products! We are truly enjoying Bright Cellars.
So fun and simple to set up, shipping was fast, and easy to communicate with
I checked out there site and products and was very pleased with what I have seen...would love to order from them.
had a nice variety
Really enjoyed Bright Cellars - would recommend to anyone who loves wine!
solid service. straightforward, even if it is a subscription model that tries to keep you around
Loved the wine matching quiz, and the bottles we got were great!
Wide variety, and amazing prices
Bright Cellars recommended amazing wines! And their customer service is superior - available via text and they respond so quickly. I loved the packaging as well.
Loved it! Definitely will recommend.
The notes were beautiful. Some I tried to guess as a trivia with my friend and I nailed almost every one. I love so far the Humdrum Chardonnay very different what I was expecting, can’t wait to try the other wines!
I cannot say enough! The agent assigned to me was fantastic and helped me stay on top of my order. I will definitely purchase again.
Foot quality and variety of wines.
We kept our membership going after using this Nift. Great selection!
The wine was great but did not get the corkscrew that was suppose to get with the whole pack
It was nice to try wines I had never tried before...
Easy to order, great customer service.
I'm not really l a wine fan but was interested in seeing what they thought would suit me to see if i could become one. Still waiting for my box to be delivered. It is taking longer than I had expected, but it could just be because of covid. I am very excited to them though. The descriptions of each bottle sounded delicious & very much like myself. I wouldn't mind participating in other offers, just wish there was more of a selection...or a selection at all . Wish makeup or lingerie was one.
very unique and love the positivity
It was a really fun experience and they picked out cool wine!
Love trying new wines and it was reasonable
Tailored wine selection
Really enjoying the wine selections. Spot on with my flavor profile.
I liked the idea of personalized matches, and the first box comes at a really good price.
The wines chosen for me have been great so far. I have at least one glass a night. Swift and careful delivery too!
I never thought I would enjoy a wine club, but Bright Cellars made it fun and easy. I loved the wines they sent, and I can’t wait to try the next batch they choose for me.
Great wines and great matches. I woukd recommend trying them.
Excellent choices and service
love the products offered
Great packaging and I loved the cards they sent with detailed descriptions of each wine. They're perfect for saving at home in order to find similar types or take notes and remember what was my favorite. I only rated 4 of 5 though because I think without the credit, it's a bit overpriced for my preference.
Great wines. All different from what I've seen in the stores. Great packaging, notes and presentation! Quick customer service. I would only say to read the fine print, as I thought I was ordering 6 bottles of wine and just got 5....somehow I missed that!
It was good
Easy to navigate and great wine!
wine was ok, but customer service was top notch
I love my gift! Been wanting to build my wine collection and now I’ve found the perfect way to do so.
Great wine picks
It was a good deal but still hoping to find a gift card that will cover the whole expense!
Good wine and cute boxing.
They are not sending me reminders that my order is coming up. I am receiving too much from them, even though it's only once a month. I wish they would give me a heads up when they're getting ready to ship.
I loved the gift, I just did not like the fact that it automatically put you on a membership to receive the wines monthly. Apart from that really cool company that teaches you about wines!
Shipping times were fast
THANK YOU AND I LIKE THIS
Good selection of wine
well formatted site
I am not usually a huge fan of wine but I appreciate the gesture. Maybe I am a bit more of a wine fan now!
We enjoyed the wine we got during our subscription!
good wines, little too expensive for me
I liked trying new wines.
Everyone loves discounted wine, and the selection process is quite fun!
Beautifully packaged and was handled so well when it got to me. Haven’t tried all of the wine yet, but the bottles I’ve tried are fantastic!
I like the company very laid back
The variety of wines is very enjoyable.
The wine came with food and activity pairing cards, the wine was good, and the labels were beautiful.
great customer service.
They've been great, but aside from this one opportunity I don't intend to choose Nifts in the future that require subscriptions. One-time opportunities only.
The presentation and entirety of the package exceeded expectations! Great attention to detail and a fun overall experience
Fun to get specific wines!
Great customer service
The customer service rep who helped me understand the service and make an appropriate choice for future deliveries was terrific. The wine choice are great.
Nice personal customization
Certificate was easy to use. Shipment was quick and had cards describing each of the wines and suggested pairings.
I loved the price for Bright Cellers and the less shady business practices then ones like Naked Wines. I will be checking to see if there is a way to indefinitely pause my subscription, but not necessarily cancel (like Hello Fresh offers) because I may want to get another batch eventually.
i enjoy good wine!
Great service but wish it wasn't an automatic enrollment to a monthly service.
It was easy to order, and it was easy for me to cancel the subscription. Their customer service was great!
Lots of options!
Lots of choices!
This made a wonderful Christmas gift to my fiancé!
Great customer service.
This was fun! I enjoy wine hut often stick to the same brand. This was a nice way to branch out
Wonderful wine, excellent pairings, came with a wine key and detailed cards about each wine.
Delicious wine and a good price, website and options could be better.
Good customer service
The wine from Bright Cellars is so good! Every wine I’ve tasted thus far, has been excellent! This was a great Nift gift that turned me into a consumer!
Bright cellars has an amazing selection of wine, with all the flavors you could think of. They even tailer to your specific needs based off of taste and smell!
delicious dry wine
Great service. Good wines and ability to pair it with cheese is very cool
Enjoyed the wine quality.
The new wines I was paired with were pretty darn good! It did not help that I got COVID after the package arrived and was unable to enjoy 2 bottles since I could not taste or smell. :( The two I tried before I got sick were neat thought - lovely bottle art too! Great packaging and the overall experience was fun, (minus the COVID, naturally!) I cannot wait to get better so I can properly enjoy the last bottle. Glad I found Bright Cellars due to Nift! THANKS!
It was a great experience. I enjoyed it. I rate Bright Cellars 5 to my friends.
Good wine selection
Great selection wine
love the individuality and customization.
Awesome company and great tasting wines! Will buy again.
Delicious and unique selections! Leaves me excited for delivery day...
The wine was super delicious and fast shipping
We received 5 bottles of wine and a bottle opener. The wines were based on my preferences and so far have been very good.
solid wine selections, decent subscription flexibility
Great customer service.
Great customer service and delicious wine!
Great wine and easy delivery process
Good selection of wines
Nift was great it completely exceeded my expectations!!😉👍
i love their selection
Quality of the wines were better than I anticipated
Wonderful wine and even better customer service
The customer service was really helpful and quick to respond. Lovely selection of wines chosen for me.
I liked the wines
Great wine. Fast delivery
Wonderful customer service and great wines!
This place has everything gadget related and wonderful wine tasting. no pressure to purchase. great conversation with the wine pourer
Easy but expensive
Easy way to try new and diverse wines. Website is easy to navigate and packaging is secure.
great customer service
I loved my first box! I honestly didn’t know what to expect with my first shipment, but I was blown away with the amount of information provided about each wine, including best pairings and flavor profiles. The packaging was very sophisticated as well, and made the whole experience more special. I’m already looking forward to my next box!
Great! Very tasty and fun
Quick shipment, beautiful packaging!
I didnt get to try them but the product looks good
I was very pleased with how well the bottles were packaged. Honestly, I haven’t had a chance to try them but I am looking forward to it.
great idea and good selection.
Great customer service
Haven't tried it yet but look forward to soon. Nice presentation!
The wine was delicious and was shipped quickly.
Bright Cellars was great setting up my account. They asked great questions about me and my pallet to pair me with the wines I would enjoy the most!
Wine delivery during a pandemic what’s not to love
Great wine at a great price
Great customer service department. No comments on the products yet, as I have not yet tried them.
Love the deal!
was very over priced and did not deliver to ri
They were nice and communicated well
Each wine was delicious and I liked the little notes that came with each bottle describing the taste and when to drink it.
Delicious and unusual wines. Definitely worth a go!
I love Nift!
Love the idea! Excited for more
great wine choices!
Great selection and fast shipping!
I didn't use the gift because delivery would have been too complicated, but the website was very easy to navigate, and customer service was very quick, helpful, and friendly to answer my questions.
In COVID times, gifts that don't require me to leave the house and interact with people are particularly helpful!
Initial wines were not accurate Accor to my quiz results. Concierge saved the day!
The sign-up and delivery process was very smooth- and the wines were delicious!
What a great deal! I love the wines I got and will definitely continue the subscription.
I wish there were Nifts for local places
Nifty is a great app to get rewards but also to send out gifts for people they’re less than common fair more earth conscious and health-conscious and even a little bit of fun
This is an excellent service to try new wines as I expand my wine collection.
Seemed good but Im underage until the end of the month so couldnt use it.
Wines were good and shipping was convenient
The value for the price was well worth it, we found some new wines we liked (and a few we didn't). My only complaint is that you're offered the opportunity to substitute a wine only once- then you're stuck with the substitution even if you don't like it.
I love their wine selection
Thank you for your generosity! I loved it!!! Such a great gift!
Wine good, don’t recommend cheese pairing cane a week later and warm
The customer service is FANTASTIC!
User friendly website, excellent responsive customer service, good selection, was happy with website recommended purchases, well packaged.
Rich in flavor! OMG!
The company was very responsive-since I was already receiving shipments from Bright Cellars, they applied to gift to my account, so my next shipment was cheaper
Great wine matches and a great deal!
Seems very cool and easy.
Glad I came across it
They delivered what they promised. I was give a test and based on results I was matched and received 4 bottles of wine. Very good wine perfect for me!
Awesome! Thanks for adding "Wine" as an optional Nift Gift - Perfect!
Interesting to try once as a seasonal gift, but we don't drink enough wine to maintain a subscription.
Lovely selection of wines!
Love the personalization!
Good wine shipped quickly! I enjoyed the level of service
The wine was very good
lots of options to choose from and convenient delivery x
Let me try a variety of different wines that were catered just to me!
Getting to try new ones I would not have otherwise. Thank you!
I enjoyed them very much, thank you
I loved the selection of wines I got and it really did seem tailored to my taste.
The survey gave me some really cool matches and descriptions, I’m excited to try the wines!
Great selection, nice packaging, I really enjoyed the choices I got!
The package came in swiftly and promptly.
They sell wine and pick it for you
Good wine selection!
Such a cool idea!
This was a nice gesture from my employer. Thankful to have received this gift.
What a fun way to pick out wines! After answering a few questions, Bright Cellar recommends the wines they think you’ll enjoy. They give you the option to switch them out before you check out. The delivery was really quick as well!
Fun selection and easy to use site! Still have yet to get the bottles but I like it enough I’ve referred 3 people!
Great wine pairings based on flavors liked through questionnaire in the beginning. Really love the choices picked for me.
I’ve tried other wine subscriptions before and this one is far superior. I love the packaging, the customer service, and the best part is how educational this subscription is. I receive more than wine. It’s a whole experience.
Our first shipment arrived quickly. The packaging is terrific as well as the information about each of the wines selected for us. Have not tasted yet, but look forward to it.
Great selection of wines from all over the place really has allowed me to extend my pallet
Fun new wine delivery that we were happy to find through nift!
The wine is of great quality. They ask for a profile to try and determine what you would enjoy and send wine based on your preferences. I have only opened 1 so far, but it was delicious.
Lovely wines and cute packaging
I will continue to use this wine delivery service I am so impressed and would never even known about it until I was offered the gift card!! Thank you so much
The selection is excellent
Love the variety!
Good wine, still a bit expensive.
Super easy to choose wine and they’re really flexible with my next shipment
It’s just a lot of wine to commit to each month, but the wine is interesting and n what you normally find in the store.
I enjoyed getting local wines picked out and delivered. It felt like a fun gift I was getting.
I really enjoyed my box!
They sent some tasty wines and love their taste cards
Good wines and with the discount, it's worth it. Without the discount, it's a little pricey compared to some other wine delivery services. The wines are probably better quality than other services, but my taste is not discerning enough to notice.
the wines were fun to try..i have a better tastebud for it now as well..i like trying new things
This wine service is great. We don't drink enough wine to merit a monthly subscription, but I'll keep them in mind for gifts.
I would prefer to support local businesses over subscription companies
It was a great Nift Gift. I didn't realize that using it would automatically enroll me in a wine delivery club that is more expensive than what I can afford. I was able to cancel it. Bright Cellars seems expensive. $96.00 for four bottles of wine and no way online to know what you are getting or make other choices.
Love the wine! But cant afford the membership after the offer.
I like the discount on the first box but I'm not interested in continuing the subscription.
I'd like to say something great about any business, but this one was a misfire and it's my fault. I literally can't take another food or drink by mail thing! I just am not interested.
Thank you for the fantastic deal
Great opportunity to try a wine subscription, which I've always wanted to do!
50% off of your first box of 4 wines is pretty good. You take a test about your tastes and they select wines they think you’ll like based on that, with options to switch bottles out. I’m not sure I will continue using it after this month, but it was fun to try!
Good value for a low price to begin a subscription that I can cancel at any time.
I would definitely recommend bright cellars!
Found Bright Cellars helpful in my effort to explore different wines and get a taste for the type of wine I like.
I like the packaging, I will be using my wine for a very small sip and paint night
I look forward to trying everything thank you!
I would never have tried Bright Cellars at full price. I have, however, enjoyed the first shipment after using the Nift gift. Many thanks ... I have no idea how I came to receive a Nift gift!
super customer service
They were very responsive and shipping was fast!
Loved the perfectly matched wines to my pallette! And the wine info cards!
Bright Cellars is a great company! There was a great variety of wines and they shipped on time.
They provide a wide range of wine and a great selection. You’d can also fill out a quiz to get the best wine for you
Love it! Great way to try new things and get a discount doing so. I’ve already found new companies I love and I didn’t know about before.
A great gift for my parents! They already loved their first bottle.
Wine was delicious! Quick shipping too.
Wine wine wine yay
Couldn't use the gift card along with the discount for first time buyers on the website, so it ended up costing the same
Wonderful in every way!
it was okay
inventive way of enjoying wine, even if they weren't 100% spot on with each one they picked for me
I loved the personalized touch. The quiz was super easy and it actually seemed to match my wine tastes fairly well. I don't know if I'm at a point financially where I can get the subscription each month but it is definitely a service I enjoy.
Easy to work with liked wine
It was a great value for my giftcard! It's so great I'm considering keeping the monthly subscription!
Fun but seems too expensive to continue much longer
Great wine and delivery- annoying cancellation process
Amazing That They hit the right wines everytime so good ! 👍
For the most part, I got what I thought I’d get. Some wine was good, some wasn’t to my taste, but the company is very communicative with customers and shipped everything well (strong packing to protect the bottles). Incentives for reviewing wines are also good!
I’ve only had 1 bottle. It was very good. This is a good way to try a variety of wines.
Loved it! Quick and easy.
This was a really great value! I haven't tried any of the wines yet, but each came with it's own profile card and it was packaged in an attractive way as well. I didn't apply my coupon code/ didn't use the correct link initially and accidentally bought the items at full price, but customer service was quick to respond and refund me the difference.
I am about to get my first shipment - this seems like a really good service!
Nice packaging, good customer service.
Love this service. Might continue it but it is a little expensive for me when paying full price
Quick delivery and good wine!
I liked the wines, and the gift card made it reasonably priced!
Easy to use interface - no complications!
They even sent out an email to give more discount, too bad now I am not drinking wine otherwise it is a good deal to buy wines for sure!
the wine was great and most fitted my pallet after the test I took
Loved the bottles I received and never would have tried it otherwise!
I have really enjoyed all the wine Bright Cellars sent, and this was an incredibly good deal!
We loved every bottle of wine. And loved the connivence
very helpful! wine was delicious ^_^
It was simple and they gave a good variety of wine.
Good wine suggestions
Loved the wine, very convenient!
Was ok. Still had to pay quiet a bit.
It was great
I loved that it was an online option - those have been great during the pandemic. The wine quiz was fun and the wines it selected were really good!
had a variety of wine choices and I liked the variety the quiz gave
Unoaked Chardonnay was delicious
Staff is pretty helpful and accessible.
Easy to use, good customer service
I just placed my order and it was a fun, easy process. Haven't received the wine yet, so can't rate it.
Nice way to try new wine.
The choice of wine collection is great! Looking forward to more such services
Great wine and I loved how they sent a card to educate you on how to properly drink the wines and more about them.
I loved the wine selection I received! I recommended to everyone I know.
Loved the wine selection
Great customer service and unique and accurate algorithm for wine selection.
This was an excellent opportunity!!!
Communication and the process of selecting wine was fun.
easily shipped, bit expensive though
Shipping was fast but I didnt receive my corkscrew
Excellent customer service. Issue with discount was fixed right away.
Great wine choices
This was a great way to get introduced to the Bright Cellars service - only problem is now I think I will be hooked!
I would highly recommend Bright Cellars. They are very willing to work with you and offer a great selection
really great thanks
It sells great wines
Great value for 4 bottles of wine & great wine choices
Absolutely amazing!! Will use them again, but I have told so many family and friends about the great experience I had!!
Bright Cellars sent us some great wines that we had never tried before!
It’s a great way to discover new wines!
I loved this! I was considering other wine subscriptions but this did it for me.
Loving the personalized recommendations.